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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

2. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Pending tab in Content Builder
B) Overview tab in email Studio
C) Tracking tab in Journey Bulkier

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) SQL Query, Decision Split, Data Designer
C) Journey Builder Entry Source, Filter Definition, Segment Builder

4. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

5. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Journey Builder
B) Journey Builder and Behavioral Triggers
C) Automation Studio and Path Optimizer

Solutions: