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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Convert different currencies into the same one.
B) Always include the country code as part of your customer's phone numbers.
C) Include only customers with highest value order for best performance.
D) Always include your customers' countries in their own column in your file.
E) For customer lifetime value rate your customers on a ranking from 1-10

2. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after a view and 1 day after a click attribution window.
B) You should set up a 1 day after a click attribution window.
C) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
D) You should set up a 1 day after view and 7 days after a click attribution window.

3. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Breakdown
B) Placement
C) Date Range
D) Ad Sets
E) Reports
F) Search

4. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
B) You need to change frequency cap to 3 with post interaction campaigns.
C) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
D) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
E) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns

5. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and conversion ads.
B) Conversion and traffic ads.
C) Post Engagement and brand awareness ads.
D) Video Views, lead generation, and traffic ads.
E) Traffic and store visit ads.
F) Conversion and product catalog sales / dynamic ads.

Solutions: