Adobe AD0-E554 : Adobe Certified Expert - Marketo Engage Business Practitioner

  • Exam Code: AD0-E554
  • Exam Name: Adobe Certified Expert - Marketo Engage Business Practitioner
  • Updated: Aug 25, 2026     Q & A: 0 Questions and Answers

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Adobe AD0-E554 Exam Syllabus Topics:

SectionObjectives
Topic 1: Engagement and Communication- Engagement programs
  • 1. Stream design and behavior
    • 2. Nurture campaign setup
      - Email marketing
      • 1. A/B testing and delivery optimization
        • 2. Email creation and templates
          Topic 2: Marketing Automation Fundamentals- Lead management
          • 1. Lead scoring and grading
            • 2. Lifecycle modeling
              - Marketo Engage core concepts
              • 1. Platform navigation and architecture
                • 2. Database structure and lead lifecycle
                  Topic 3: Marketing Activities and Programs- Smart Campaigns
                  • 1. Flow steps and scheduling
                    • 2. Triggers and filters
                      - Programs
                      • 1. Program membership management
                        • 2. Program types and structure
                          Topic 4: Reporting and Analytics- Performance reporting
                          • 1. Attribution and ROI analysis
                            • 2. Email and program reporting
                              - Data insights
                              • 1. Smart lists and segmentation
                                • 2. Dashboard interpretation

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