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Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
- Updated: Oct 11, 2026 Q & A: 166 Questions and Answers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channel Management | 16% | - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality |
| Topic 2: Subscriber Data Management | 18% | - Preference and profile center configuration - Data extensions, relationships, and data architecture - Contact model design and implementation - Data import, export, and quality management |
| Topic 3: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Topic 4: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 5: Setup | 38% | - Marketing Cloud extension products and features - Integration configuration and management - Security policies, password management, and access control - Setup Home features and configuration - Business units, user accounts, and permission settings |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
- A. Security
- B. Feature Settings
- C. Data management
- D. Company Settings
Correct Answer: C 🗳️
Question #2
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Marketing Cloud Security Administrator
- B. Data Manager
- C. Marketing Cloud Administrator
- D. Administrator
Correct Answer: C,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Question #3
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Contact Builder > All Contacts > Email
- B. Studio > Email > Subscribers > All Subscribers
- C. Email Studio > Email > Tracking > Sends
- D. Analytics Builder > Reports > Email Send Report
Correct Answer: D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Question #4
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Google and Facebook
- B. Twitter
- C. Facebook and Twitter
- D. Facebook
Correct Answer: D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Question #5
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Email Sending Performance Report
- B. Time Between Send and Engagement
- C. Deliverability Complaint Rate
- D. Email Performance by Device
Correct Answer: B,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
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