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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A. Behavioral Trigger
B. Wait Until Event
C. Engagement Split

Question 2

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. The send exceeded the maximum test send threshold.
B. Test sendsare rot recorded on the Send Log Data Extension.
C. A subscriber was not selected in the Subscriber Preview tab.

Question 3

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A. Remove old tracking results on a regular basis to declutter the results list.
B. Create folders in My Tracking and select where to send results when sending an email.
C. Give emails unique names so they are easier to find in the tracking sends tab.

Question 4

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Delete the subscriber from All Subscribers
B. Use the complaint exclusion list on future sends.
C. Add the subscriber to the auto-suppression list.

Question 5

Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A. Wait Activity
B. Verification Activity
C. Data Extract Activity

Solutions: