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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Media content analysis is a systematic procedure used for:

A) understanding public opinion trends formed under media influence.
B) selecting the best media channel.
C) defining what media are talking about.
D) defining the most popular media.

2. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
B) Cultural and language differences which may exist across the 12 countries
C) The generation gap, since most new employees are younger than senior management
D) Geographical spread resulting in reaching people in many different countries, all using different technology platforms

3. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Evaluate the latest tools and technologies available to support internal communication.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Set goals, get internal buy-in, and develop action plan.
C) Draft corporate values, identify action items, and assign tasks.
D) Corporate self-assessment, determine priorities, and establish a values statement.

5. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
B) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
C) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

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