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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Include as much data as possible to ensure thoroughness.
B) Rely on visuals without providing context or narrative.
C) Focus on presenting data in a concise and persuasive format.
D) Focus solely on the technical details of the data.

2. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Number of Households
B) Increase in Dollars per Unit
C) Increase in Total Baskets
D) Increase in Units per Trip

3. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Predictive
D) Prescriptive

4. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It suggests the product is underperforming in its available outlets
B) It reflects the total revenue generated by the product.
C) It indicates strong sales performance relative to the product's distribution.
D) It shows that the product is available in a large number of stores.

5. Which of the following is a key component of the science of assortment planning?

A) Shelf space optimization
B) Future trend speculation
C) Creative packaging design
D) Consumer Decision Trees

Solutions: