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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The link post should be promoted with ads if the primary goal is reach
C) The link and video post garnered more awareness than the picture post
D) The picture post is the most successful if reach is more important than engagement

2. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Raise the issue to the most relevant point of contact internally
B) Call the local authorities immediately to report the threat
C) Open a conversation with the community member and discuss their concerns
D) Delete the comments and ban the community member from the Page

3. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create and track relevant keywords on social media channels
B) Review comments on the company's press release post
C) Activate a news alert for additional articles
D) Create a post specifically to gather feedback from the community

4. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

A) Define the brand guidelines for cohesive content in the community
B) Tell members they need to pay to stay in the community
C) Ask the members to provide profitable ideas for the community
D) Review community posts and delete unprofessional content

5. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create an ad and target attendance from outside communities
B) Create a schedule and invite attendees to sessions that align with their interests
C) Start a new community and post event content there
D) Ask attendees to create sub-communities and monitor conversations

Solutions: