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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A) The subject line is transactional in nature and non-promotional.
B) The email body presents any commercial content prior to the transactional content.
C) The email body presents the transactional content prior to any commercial content.
D) The email confirms a transaction between the recipient and sender.
E) The subject line contains a promotion to entice the recipient.

2. What is a media query and how is it used? (Choose 2)

A) defensive tactics like using HTML text rather then graphical text
B) a responsive layout that uses a piece of CSS3 code.
C) image blocking
D) the CSS3 code detects the pixel size of the screen on which that email is opened

3. Which segment can be manually refreshed under Actions? (Choose 2)

A) Standard Data Extension populated by a Query
B) Random Group
C) Filtered Data Extension
D) Filtered Group

4. If you don't have the option for offline tactics what could you consider? (Select 3)

A) Promote content via social media that does not requires email registration to access
B) Require email to create an account on website
C) Drive online loyalty program registration requiring email address
D) Registration with incentive on website

5. When using a mobile-optimized template, what causes the mobile layout to display?

A) The screen size of the device that is used to view the email
B) The specific device that is used to view the email
C) A subscriber attribute that dictates a mobile layout preference
D) The email client detection tracking pixel

Solutions: