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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A content strategist is creating a standardized email header for a new series of marketing campaigns. This header includes the company logo, a dynamic personalized greeting, and navigation links.
To ensure all teams can easily use this header with absolute consistency in future campaigns, how should they create and deploy it?

A) Rebuild the header from scratch in the email designer for each marketing campaign.
B) Create the header as a Content Fragment to be referenced in different emails or templates.
C) Save the header in an external file and require all users to manually copy and paste the code.
D) Save a complete email containing the header as a Content Template.

2. What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A) To track the performance of images used in emails.
B) To provide a centralized repository for storing, managing, and using digital assets in messages.
C) To create and edit images directly within the Journey Optimizer interface.
D) To automatically optimize the file size of images for faster email loading.

3. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey will fail because the triggering event does not contain an email address.
B) The journey can only use the identity provided in the triggering event.
C) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
D) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI

4. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The priority score of the offer compared to other offers.
C) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
D) The collection that the offer belongs to.

5. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) In the channel-level rules for the email surface.
B) As a global frequency rule in the administration section.
C) In the properties of each individual journey.
D) As a 'Profile Cap' condition activity at the start of every journey.

Solutions: