Adobe Journey Optimizer Business Practitioner Professional : AD0-E607

  • Exam Code: AD0-E607
  • Exam Name: Adobe Journey Optimizer Business Practitioner Professional
  • Updated: Sep 08, 2025     Q & A: 60 Questions and Answers

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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Update Profile activity
B) A Data Source activity
C) A Condition activity
D) An Action activity


2. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event is being sent via batch ingestion instead of streaming.
B) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
C) The event payload is missing the `testProfile` flag.
D) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.


3. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Create the header as a Fragment.
B) Save the header as a Content Template.
C) Create the header in one email, then copy and paste the HTML into each new email.
D) Take a screenshot of the header and insert it as an image.


4. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) The schema that the event payload must adhere to.
B) The journey's start and end dates.
C) A specific Identity Namespace.
D) The name of the upstream data source.


5. An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?

A) Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
B) Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".
C) Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.
D) Start with a 'Reaction' event that listens for a registration confirmation.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: C
Question # 5
Answer: A

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