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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A) REST API
B) Journey API
C) Email SOAP API
D) Transactional Message API

2. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Contact actions in response to marketing messages
B) Data retention policies
C) Data-modifications to a contact's profile information
D) Changes to a contact's attributes
E) Status change through contact deletion operation

3. How often are the Einstein Engagement Scoring models updated?

A) Daily
B) Hourly
C) Weekly
D) Monthly

4. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use query activity to query _ click and use contact data in journey.
B) use journey with email activities and enagagement split activity
C) use Journey data and not contact data
D) use contact designer

5. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
B) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C) It prevents both the produce message and the deli message from being triggered in both places
D) They should always be set to High Transmit Power setting

Solutions: