Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Oct 15, 2026     Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to analyze email performance metrics
- Explain how to create and send emails
- Describe how to manage email templates
- Explain how to use dynamic content in emails
Engagement Studio17%- Describe how to analyze Engagement Studio performance
- Describe how to use triggers, rules, and actions
- Explain how to design and build Engagement Studio programs
- Explain how to test and activate Engagement Studio programs
Administration11%- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to configure and manage email sending domains
Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
Lead Management24%- Explain how to use automation rules for lead management
- Describe how to manage prospects in the recycle bin
- Explain how to configure and manage scoring and grading
- Describe how to set up and manage assignment rules
Account Engagement Forms, Form Handlers and Landing Pages20%- Describe how to use dynamic content
- Describe how to use form handlers
- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  • A. A link to Salesforce Engage training resources
  • B. A link to assign licenses and permission sets
  • C. Campaign send limits
  • D. A link to download Engage Alerts for Mac
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #2

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

  • A. Monitor no of prospects, form submission and email open rate reports month over month
  • B. Monitor no of visitors, social post enagements and natural search reports month over month
  • C. Monitor no of visitors, form conversion and email click-through rate reports month over month
  • D. Monitor no of prospects, social post enagements and paid search reports month over month
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

Select available Social Posting Connectors

  • A. Instagram
  • B. Linkedln
  • C. Zone
  • D. Twitter
  • E. Tumblr
  • F. WhatsApp
  • G. Facebook
Reveal Solution  Discussion  0

Correct Answer: B,D,G  🗳️

Question #4

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

  • A. Email Templates
  • B. Dynamic Content
  • C. Social Posts
  • D. User Signatures
  • E. User Notifications
Reveal Solution  Discussion  0

Correct Answer: A,B,D  🗳️

Question #5

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

  • A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
  • B. Set the intern up in the Default 'Marketing Intern' User Role
  • C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
  • D. Set the intern up in the Default 'Marketing' User Role
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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