[UPDATED 2023] Getting MKT-101 Certification Made Easy!
MKT-101 Exam Crack Test Engine Dumps Training With 154 Questions
Salesforce MKT-101 is an exam that focuses on building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam is designed for professionals who want to demonstrate their expertise and knowledge of the tools and features available in Salesforce Marketing Cloud to build and analyze customer journeys. It is also suitable for individuals who want to enhance their skills and advance their careers in the field of digital marketing.
Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Certification Exam is designed to test the candidate's knowledge and skills in building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam covers various topics such as creating and managing campaigns, designing personalized journeys, implementing automation, and analyzing campaign performance metrics. Build and Analyze Customer Journeys using Marketing Cloud certification is aimed at marketing professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud to enhance their marketing strategies and campaigns.
NEW QUESTION # 67
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A call to action should be direct and action-oriented
- B. A call to action can be text or an image based button
- C. Text buttons receive more clicks than graphics
- D. A call to action below the fold performs best
Answer: C,D
NEW QUESTION # 68
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Multi-Step journey with an API Event entry source
- C. Single Send journey with an API Event entry source
- D. Triggered Send Definition
Answer: A
NEW QUESTION # 69
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- A. Lists, Value, Operator, Images
- B. Attribute, Value, Operator, Content
- C. Preferences, Value, Operator, Lists
- D. Customers, Value, Operator, Content
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
- A. Email Performance by Domain
- B. Email Sends by User
- C. Recent Email Send Summary
Answer: A
NEW QUESTION # 71
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Dynamic Content Areas
- B. Guide Template Language
- C. Personalization Strings
- D. Substitution Strings
Answer: A
NEW QUESTION # 72
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to import a nightly file of updated or changed records.
- B. A file drop automation to execute an import every time a record is updated or added.
- C. A scheduled automation to import a file containing all of their subscribers.
- D. A scheduled automation to occur every 15 minutes to ensure the data is current.
Answer: B
NEW QUESTION # 73
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
- A. Edit the fields in the synchronized data source.
- B. Create a data filter that includes the new fields.
- C. Create a new data extension with the new fields.
Answer: C
NEW QUESTION # 74
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Grammar and spelling in the email text is correct.
- C. Personalization strings map to attributes or data extension fields.
- D. Correct syntax is used on any AMPscript in the email's code.
- E. Words or phrases used may trigger spam filters.
Answer: A,C,D
NEW QUESTION # 75
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. data extension with opt in status
- B. WebCollect
- C. SmartCapture
- D. Send email activity which contains a link to subscription center
Answer: C,D
NEW QUESTION # 76
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The option to convert a qualified Lead to a Contact.
- B. The ability to send an email to a Salesforce audience.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: A
NEW QUESTION # 77
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data
extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for
sending?
- A. SQL query activities
- B. Data filter
- C. Filtered group
- D. Filter activity
Answer: D
NEW QUESTION # 78
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will the layout of the content in a content area change?
- B. What From Name will be used for these emails?
- C. Will image URLs be available publicly?
- D. How often will email content be image-only with text overlaying images?
- E. What is the maximum file size of the images being used?
Answer: A,C,E
NEW QUESTION # 79
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Does their License include support for REST APIs?
- B. Does their License include the Large Data Extensions feature?
- C. Why do they require 10 years of historical data in Marketing Cloud?
- D. How many API calls are included in their License?
Answer: A,C
NEW QUESTION # 80
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?
- A. Include relevant preheader text in every email.
- B. Add a clear, brief, and urgent call-to-action.
- C. Use images, not text, to improve email look and branding.
- D. Send earlier in the day to give subscribers more time to check email.
Answer: A
NEW QUESTION # 81
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Behavioral Trigger
- B. Wait Until Event
- C. Engagement Split
Answer: A
NEW QUESTION # 82
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Salesforce MKT-101 exam also covers the use of various Marketing Cloud tools such as Email Studio, Mobile Studio, Social Studio, and Advertising Studio. These tools allow you to create and execute targeted email campaigns, mobile push notifications, social media posts, and targeted advertising campaigns. You will be tested on your ability to use these tools to create campaigns that are relevant, timely, and engaging.
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