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Google Display Exam Practice Test Sample Questions:

1. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
B) Use Google AdWords for search marketing.
C) Use the Google Content Network for niche placements.
D) Use Google AdWords with hundreds of comic-book based keywords.

2. Consider the image shown below:

What will happen if you click on the "history of soccer" link in the image?

A) Google AdWords will display ads related to the "history of soccer" for this keyword.
B) Another line will branch out from "soccer" with related links to the "history of soccer" link.
C) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
D) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.

3. Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

A) Conversion optimizer
B) My Change History tool
C) Display ad builder
D) Keyword tools

4. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) Jane will need to do this through Google AdWords on the Reporting tab.
B) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
C) YouTube does not allow users to download reports - only view them online.
D) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.

5. You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

A) Google search
B) Placement tool
C) YouTube search
D) Reservations tools

Solutions: