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Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21
- Exam Code: 1Z0-1032-21
- Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Updated: Oct 05, 2026 Q & A: 73 Questions and Answers
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 2: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Topic 3: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 4: Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Topic 5: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 6: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- B. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- D. Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
Correct Answer: D 🗳️
Question #2
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- B. Import a public encryption key the customer created to be used when the export runs.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
Correct Answer: D 🗳️
Question #3
Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- E. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
Correct Answer: B 🗳️
Question #4
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- D. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Correct Answer: D 🗳️
Question #5
Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?
- A. Live Date - August 1, 2016
- B. Event Date = August 1, 2016
- C. Sent Date = August 1, 2016
- D. Sent Date = August 1 to August 2, 2016
- E. Interval Date = August 1, 2016 plus one day
Correct Answer: A 🗳️
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